Here I'll let my ideas run amok, and express my views on International Marketing, Strategy, Innovation, Business Development, Tech and more stuff down that dark alley...

17 June, 2005

Shops and Brands in Istanbul

This morning I went for a strole in one of the more posh neighbourhoods (I am told) in Istanbul. Honestly I wasn't surprised to find the same chains of shops and the same brands as I would find in Copenhagen, London, Glasgow, Brussels, Budapest or Marseille.

As I passed by TGI FRIDAYS I had a look at the menu, and though they do market themselves with at standardised concept worldwide, they had removed the spare ribs from their menu.

I actually started writing on this post 3 days ago now, but I can safely say that my view of marketing in Istanbul hasn't changed. I just haven't been nearly good enough at writing down the little differences that I have noticed. It is however very similar to other major cities around the world. I am looking forward to experiencing Beirut!