Here I'll let my ideas run amok, and express my views on International Marketing, Strategy, Innovation, Business Development, Tech and more stuff down that dark alley...

12 July, 2005

Today's Quote

Let this quote begin this weeks theme on my blog: Storytelling in Marketing

"Storytelling reveals meaning without committing the error of defining it."
Hannah Arendt (1906 - 1975) Link

I hope to be able to run a theme on storytelling; focusing especially on why it works. Storytelling is a pop-name. I'll refer to narratives instead, and as I post on the topic, I will explain why.

Honestly, I have a problem staying disciplined enough to update this blog daily. It is still my gold to do so, and when I have more stuff to say, I will update it more often.


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