The Physiology of The Brain

I am currently reading:

Morten L. Kringelbach
HJERNERUM - Den følelsesfulde hjerne

Brain Space - The Emotional Brain (title in English) explores the forefront of research about our brains and how this ultra-complex blob of fat functions. How knowledge is stored in the brain, is highly relevant to the discussion of the effectiveness of narrative techniques in marketing. As I get on with my book, I hope to illustrate this, by combining the knowledge from brain science with my insight on the use of narrativity in marketing communications. Morten L. Kringelbach's book has not been published in English as far as I can tell, but on his website you will find extract of his knowledge in English.

Should you hold ideas about or just know a bit about the physiology of the brain, I'd love to hear from you!